You stumbled on this website because you have an interest in live betting. Before you go on your way take a look at the poll on this page. Who has the best live betting experience? I figured Betfair would win just for the breadth of coverage but the user experience is continuously improving. Bet365 have […]
I haven’t been paying attention but at some point in the last few months Skybet have implemented some major changes to their website and they are definitely for the better. The deeper integration of content works well although it would be nice to see the Sky Player (their video streaming) in the main page. It […]
Unibet’s sportsbook has taken shape and really improved over the last year. They have some nice marketing modules on the home page and a traditional pop-up live betting console. The home page has a great little winners promotion. The live betting application uses a two column layout for markets and is visually very strong. The […]
It looks like William Hill are ready to go with the new sportsbook. I’ve just seen the placeholder page go up. I love that it places live betting at the heart of a very well designed website. The overall design should make some other sportsbooks stop for a minute and ask themselves why they can’t […]
Live betting is already 50% of betting revenues for most online bookmakers and sportsbooks. It is higher margin and generally a more engaging experience. Football makes up the majority of live betting but Tennis is even more suited with a continual flow of bet types around anything from point by point, next serve, game betting […]