It looks like William Hill are ready to go with the new sportsbook. I’ve just seen the placeholder page go up. I love that it places live betting at the heart of a very well designed website. The overall design should make some other sportsbooks stop for a minute and ask themselves why they can’t execute something as simple but effective.
Live betting is really brought to the fore with dynamic content throughout the site.
Betting just got more interesting – it’s a foundation but look out for some innovations scattered throughout including one of my favourites, grouped markets.