Live betting is already 50% of betting revenues for most online bookmakers and sportsbooks. It is higher margin and generally a more engaging experience. Football makes up the majority of live betting but Tennis is even more suited with a continual flow of bet types around anything from point by point, next serve, game betting or old fashioned match betting.
Mobile phones such as the iPhone or Android devices from companies such as Samsung are fast becoming the preferred way to bet live. There’s more about mobile betting here or you can jump to our article on who has the best live betting app for the iPhone.
The best sportsbook for live betting is Bet365 – see the full results of our poll.