Bet365 The Best for Live Betting

The best sportsbook for live betting: Bet365

We asked you and you told us loud and clear – Bet365 were the clear leader. Read more and see where your favourite sportsbook came.

Back in 2009 I created a survey that you can see on this page (below if you are reading on a mobile device). It was a simple question – which online sportsbook offers the best live betting website. After months of voting by people like you – punters and sports fans – the results are clear. One site stands out from the rest and they went on to hold that lead through 2010 and 2011. We’ll see what happens next. Read on for more details and cast your own vote in the live poll on the right of the page.

It’s a simple question – which online sportsbook offers the best live betting website. After 8 months the results are plainly obvious and the winner is Bet365 by a long shot. Taking 30% of the vote in a crowded and competitive market is no mean feat.

Poll results: The best in live betting

So what is it about Bet365 that allow them this lead? Why do you like them so much? From chatting to punters, reading comments and from working in the industry and speaking to companies who work with them, the answer as far as I can see is three-fold:

  1. They do the simple things really well. They have a great range of events to bet on. The site is easy to use and live betting is placed centre stage and has been for some years.
  2. They think for themselves. Bet365 know what they want and act on it. They don’t follow. When the rights to live streaming video were offered to bookmakers 365 were one of the first to offer it to customers. They got maximum value from the deal – punters loved it. There seems to be a simple simple strategy, well executed. Give the customers what they want and keep doing it.
  3. They move quickly and decisively. Being the 1st to offer live streaming video has more of an impact on the bottom line than being the 10th.

What does this mean? It means you’ll get a great experience on There’s always some sport to watch and you’ll get the latest scores for the games that do not have video. You’ll be spoilt for choice and looked after well by one of Britain’s largest private companies. It’s that simple. Except it’s not. And that’s why their competitors are sometimes struggling to keep up. If you haven’t used them, go and take a look…

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