The best in live betting
Posts tagged live betting
Britains Got Talent Live Betting
May 27th
Is it just me or is it more enjoyable betting in running on TV talent shows than some football games? As well as performance you have to weigh up sentiment, contestant background, the make-up of the voting audience and other factors (including sex, race and religion if we were all being honest) that the UK TV audience uses to make their voting decisions.
Based on reading the above factors, I took a 100/1 punt on Stavros Flatley getting through their semi-final. They came top of the public vote I laid if off to lock in a £400 profit (I won’t mention the loss on DJ Talent but I did get 2000/1 – he nearly made it!).
Stavros is now 10/1 to win outright on Paddy Power. If he does I’ll be kicking myself for laying off so much but as with all talents shows, the public likes to have at least one joke act in the final but things tend to get more serious on the night.
Paddy Power tend to lead the way on novelty bets. Check out the novelty bets section in the left hand navigation on their site.
My tip? Whoever’s in the final bet on the one that the Mum’s and daughters will be voting for. I’m not sure if Susan Boyle will last the pace so their is a good lay opportunity there (you know what I mean). She is slightly mad and that could either annoy or endear. I guess Simon Cowell has written the script already but who knows, maybe Stavros will do it on the night?! We all love our comedy cockney diamond Dad geezers with a Greek twist…
Sky Bet Redesign
Jan 23rd
I haven’t been paying attention but at some point in the last few months Skybet have implemented some major changes to their website and they are definitely for the better. The deeper integration of content works well although it would be nice to see the Sky Player (their video streaming) in the main page. It is a simpler look with fewer grids and columns on the home page. The focus is on the big events and upcoming events. The single image provides a strong focus on the key events. It seems that the 80 million or so spent on 365 media is starting to be put to work.
I still struggle with adding bets to “the basket” along with my quarter pound of tomatoes. The live betting doesn’t deliver the goods but I’m sure that is being looked at.
Top site though. Well thought through and it has addressed some of the weaknesses of the previous home page.
Unibet Live Betting
Jan 15th
Unibet’s sportsbook has taken shape and really improved over the last year. They have some nice marketing modules on the home page and a traditional pop-up live betting console. The home page has a great little winners promotion.
The live betting application uses a two column layout for markets and is visually very strong. The overall sportsbook design is bright and modern – almost too bright! It’s a good effort all round and I’m sure there is more to come.
Mini-games and Live Betting
Dec 30th
Paddy Power have launched a few mini-games around their live betting site. There are three games, Roulette, Blackjack and Chain Reactors. The games are displayed at a very small size but are still playable. The games menu takes up an equal amount of space. It doesn’t look like the module would be reusable on the rest of the site but it would be relatively little effort to create a new instance with different dimensions.
The overall feel of the live betting pages is still unusual and as a result, not quite comfortable but it’ll be interesting to watch it develop.
Live Betting on Horses
Dec 23rd
Ladbrokes are betting in running on horses now. Well, up to a point. They seem to be holding the starting prices for as long as they can, making a few changes and suspending selections one at a time. You can see it all in action through their live betting application that I developed during my time at endemol gaming. Click on the bet in play logo on the left. It’s a few years old now but carries on doing the job.
