UK retail and online bookmaker Betfred have launched a new live betting application that allows punter to feast on real time stats during live football games. Fred even pops up with relevant markets during the action. The software was developed by live betting software specialist Boolabus using their Betstream™ framework.

The video below gives a sense of the data available and the user experience. Full team listings and formations are generated before the game. One of the nicest features is the goal alerts. If you are watching one game and goals or red cards from other games are flashed up on screen.
Take a look for yourself: