Bet In Play
The best in live betting
Live Betting on Horses
Dec 23rd
Ladbrokes are betting in running on horses now. Well, up to a point. They seem to be holding the starting prices for as long as they can, making a few changes and suspending selections one at a time. You can see it all in action through their live betting application that I developed during my time at endemol gaming. Click on the bet in play logo on the left. It’s a few years old now but carries on doing the job.
William Hill – new sportsbook
Dec 3rd
It looks like William Hill are ready to go with the new sportsbook. I’ve just seen the placeholder page go up. I love that it places live betting at the heart of a very well designed website. The overall design should make some other sportsbooks stop for a minute and ask themselves why they can’t execute something as simple but effective.
Live betting is really brought to the fore with dynamic content throughout the site.
Betting just got more interesting – it’s a foundation but look out for some innovations scattered throughout including one of my favourites, grouped markets.
Paddy Power add personalisation to new live betting pages
Dec 3rd
I spotted this announcement on paddy power’s blog about a new live betting design – the screen shot is a bit unclear but it looks fairly traditional. The ability to select your markets for display is good but doesn’t go as far as Sportingbet’s favourites functionality (designed and built by my own company). But it is a nice touch. I would have thought a clearer schedule of current live games would provide a bit of uplift as punters get exposed to more events but that might be in there somewhere. Let’s see…
Live Betting
Nov 24th
Live betting is already 50% of betting revenues for most online bookmakers and sportsbooks. It is higher margin and generally a more engaging experience. Football makes up the majority of live betting but Tennis is even more suited with a continual flow of bet types around anything from point by point, next serve, game betting or old fashioned match betting.
Many operators have sports betting flash applications embedded in their website. This allows for a better user experience with price changes being highlighted continuously.
Live Video
Sep 17th
A great development for all punters out there is the increasing availability of live video streaming on bookmakers websites. We have services from Racing UK, AtTheRaces and from Perform Group – adding up to several thousand events every year to have a bet on.
You can watch the greatest number of events on Betfair, William Hill and on Bet365. The quality of the video is getting better but there is still room for improvement. I’ll keep an eye out for new services as things go on and maybe try to find the best of the bunch.
