Bet in play – at your wedding?

It’s not quite live betting but it is mass market in its appeal. Paddy power have everything you need to get your wedding speech sweepstake organised.

When love comes to town

How many bookmakers would have picked up on this? You can’t beat getting some inside information like this.

“And don’t even get me started on Sergio García, the talented boy wonder I took with my first pick this year. Then Greg Norman’s daughter dumped him. Last week, Garcia told a British tabloid that she was his first love and he has been in a funk since.”

It’s from an article on the NY times article on fantasy golf.

My other favourite was the one about the Eastern European Olympic skater. She got married in the off season, her surname changed of course and she came back and quite a few UK bookmakers priced her as an outsider. They don’t get caught out much though – hence why you have to celebrate the occasional screw-ups!

Live Betting: Ladbrokes Marketing

There’s something very cool about jockeycam footage! It caught my eye in this Ladbrokes betting campaign and I never notice sportsbook banners.


Ladbrokes Video Banner Ad from Boolabus on Vimeo.