sportsbook design
Skybet launch new website
Feb 13th
Skybet have launched their new website as a beta preview. The new website is available to all users through a link on the top right of the skybet.com home page. Of course we’re interested in the live betting experience but it’s worth a look at the overall site. It’s very easy to use with a great navigation system on the left and an unusual betslip that sits on the bottom of the page.
The site is fast, clean and simple. It’s one of the easiest sportbetting websites to use and because it is Sky there is a lot of available media, live streams, audio and stats. The main criticism is that some of this content could have been integrated better into the website but this is a minor point.
We’ll do a full review in time, I’ve included a few more screenshots here to give you an idea of what it’s like. You can always Check it out for yourself. Look for the beta site link on the top-right of the homepage.
- Skybet football homepage
- Skybet Live Betting
Skybet to launch new sportsbook in beta
Jan 29th
I had a sneak peak at Skybet’s new sportsbook this week and it is going into beta preview next week (Feb 1st, 2010). It’s looks great and is fast! The navigation is nice and they have broken away from one of the longest running conventions in sportsbook design – the right hand side betslip.
It’s going to be a good year for Sportsbetting. Hopefully we’ll see even more great product launches but keep an eye on skybet.com for the beta preview link.
Sky Bet Redesign
Jan 23rd
I haven’t been paying attention but at some point in the last few months Skybet have implemented some major changes to their website and they are definitely for the better. The deeper integration of content works well although it would be nice to see the Sky Player (their video streaming) in the main page. It is a simpler look with fewer grids and columns on the home page. The focus is on the big events and upcoming events. The single image provides a strong focus on the key events. It seems that the 80 million or so spent on 365 media is starting to be put to work.
I still struggle with adding bets to “the basket” along with my quarter pound of tomatoes. The live betting doesn’t deliver the goods but I’m sure that is being looked at.
Top site though. Well thought through and it has addressed some of the weaknesses of the previous home page.
Unibet Live Betting
Jan 15th
Unibet’s sportsbook has taken shape and really improved over the last year. They have some nice marketing modules on the home page and a traditional pop-up live betting console. The home page has a great little winners promotion.
The live betting application uses a two column layout for markets and is visually very strong. The overall sportsbook design is bright and modern – almost too bright! It’s a good effort all round and I’m sure there is more to come.



Betfred launch a new live betting application
Jan 6th
Posted by Macbet in best sportsbook
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UK retail and online bookmaker Betfred have launched a new live betting application that allows punter to feast on real time stats during live football games. Fred even pops up with relevant markets during the action. The software was developed by live betting software specialist Boolabus using their Betstream™ framework.