The best in live betting
sportsbetting
Sky Bet Redesign
Jan 23rd
I haven’t been paying attention but at some point in the last few months Skybet have implemented some major changes to their website and they are definitely for the better. The deeper integration of content works well although it would be nice to see the Sky Player (their video streaming) in the main page. It is a simpler look with fewer grids and columns on the home page. The focus is on the big events and upcoming events. The single image provides a strong focus on the key events. It seems that the 80 million or so spent on 365 media is starting to be put to work.
I still struggle with adding bets to “the basket” along with my quarter pound of tomatoes. The live betting doesn’t deliver the goods but I’m sure that is being looked at.
Top site though. Well thought through and it has addressed some of the weaknesses of the previous home page.
Unibet Live Betting
Jan 15th
Unibet’s sportsbook has taken shape and really improved over the last year. They have some nice marketing modules on the home page and a traditional pop-up live betting console. The home page has a great little winners promotion.
The live betting application uses a two column layout for markets and is visually very strong. The overall sportsbook design is bright and modern – almost too bright! It’s a good effort all round and I’m sure there is more to come.
Paddy Power add personalisation to new live betting pages
Dec 3rd
I spotted this announcement on paddy power’s blog about a new live betting design – the screen shot is a bit unclear but it looks fairly traditional. The ability to select your markets for display is good but doesn’t go as far as Sportingbet’s favourites functionality (designed and built by my own company). But it is a nice touch. I would have thought a clearer schedule of current live games would provide a bit of uplift as punters get exposed to more events but that might be in there somewhere. Let’s see…
