Companies

Betfred launch a new live betting application

UK retail and online bookmaker Betfred have launched a new live betting application that allows punter to feast on real time stats during live football games. Fred even pops up with relevant markets during the action. The software was developed by live betting software specialist Boolabus using their Betstream framework.

The video below gives a sense of the data available and the user experience. Full team listings and formations are generated before the game. One of the nicest features is the goal alerts. If you are watching one game and goals or red cards from other games are flashed up on screen.
Take a look for yourself:

Live Video

A great development for all punters out there is the increasing availability of live video streaming on bookmakers websites. We have services from Racing UK, AtTheRaces and from Perform Group – adding up to several thousand events every year to have a bet on.

You can watch the greatest number of events on Betfair, William Hill and on Bet365. The quality of the video is getting better but there is still room for improvement. I’ll keep an eye out for new services as things go on and maybe try to find the best of the bunch.