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Macbet
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Posts by Macbet
Live Betting: Ladbrokes Marketing
Mar 12th
There’s something very cool about jockeycam footage! It caught my eye in this Ladbrokes betting campaign and I never notice sportsbook banners.
Ladbrokes Video Banner Ad from Boolabus on Vimeo.
Live betting: BWIN launch major upgrade to live betting interface
Feb 2nd
I was using the Bwin site last night during the superbowl and I’m still not sure about it. It’s intense or so they say. It’s very good but will it get more players to bet? Need to play some more. I like the background – a tribute to Sportingbet?!
This is what they said:
On Friday, Bwin Interactive Entertainment A.G. will introduce its new betting interface, the company announced on Wednesday.
Scheduled to coincide with the start of the second half of the German Bundesliga, the live interface launch promises to be “more intense” than before.
“We specifically harnessed the power of the Web 2.0 generation in order to offer our customers a live betting experience they have never seen before”, said Manfred Bodner, the company’s co-chief executive, in a prepared statement.
“With its new offering, Bwin is demonstrating its lead, pushing the limits of what is technologically feasible,” Mr. Bodner added.
New features will include the ability to arrange the interface to coincide with highlighted events as well as easy access to relevant game stats.
Sky Bet Redesign
Jan 23rd
I haven’t been paying attention but at some point in the last few months Skybet have implemented some major changes to their website and they are definitely for the better. The deeper integration of content works well although it would be nice to see the Sky Player (their video streaming) in the main page. It is a simpler look with fewer grids and columns on the home page. The focus is on the big events and upcoming events. The single image provides a strong focus on the key events. It seems that the 80 million or so spent on 365 media is starting to be put to work.
I still struggle with adding bets to “the basket” along with my quarter pound of tomatoes. The live betting doesn’t deliver the goods but I’m sure that is being looked at.
Top site though. Well thought through and it has addressed some of the weaknesses of the previous home page.
Unibet Live Betting
Jan 15th
Unibet’s sportsbook has taken shape and really improved over the last year. They have some nice marketing modules on the home page and a traditional pop-up live betting console. The home page has a great little winners promotion.
The live betting application uses a two column layout for markets and is visually very strong. The overall sportsbook design is bright and modern – almost too bright! It’s a good effort all round and I’m sure there is more to come.
Mini-games and Live Betting
Dec 30th
Paddy Power have launched a few mini-games around their live betting site. There are three games, Roulette, Blackjack and Chain Reactors. The games are displayed at a very small size but are still playable. The games menu takes up an equal amount of space. It doesn’t look like the module would be reusable on the rest of the site but it would be relatively little effort to create a new instance with different dimensions.
The overall feel of the live betting pages is still unusual and as a result, not quite comfortable but it’ll be interesting to watch it develop.
